Go to Live Website
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About
MAISON de SABRÉ embodies the art of personalised leather goods with a timeless spirit. Launched in 2017, MAISON de SABRÉ translates self identity into a personalised creative outlet.
I joined the MAISON de SABRÉ team as an intern in my final year of university. In my day-to-day, I act as a touchpoint for every other department in the company, be it Creative, Marketing, or Operations, and translate their immediate business objectives into functional specifications for our web team, which consists of a Senior Product Manager and a Developer. I have helped execute end-to-end brand campaign executions, and in my capacity, have engaged with both internal and external stakeholders to work on eCommerce related things such as SEO, Visual Design, UI and UX, and Logistics.
Responsibilities
Tools & Technologies
About
UI/UX Design
Product Management
eCommerce Brand Strategy
Conversion Rate Optimisation
SEO
Data Analytics
Shopify Plus
Adobe XD, Figma, Illustator
Trello, Jira
Google Suite
Google Analytics
Hotjar
Timeline: July 2020 - Present
Location: Gold Coast, Queensland and Sydney, New South Wales
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Global Campaign Launches
Collaborating with the Art Director, Marketing Manager, and the Development team, I helped launch the web component of multiple global-scale campaigns.
Campaign and Brand Strategy
Web Experience Design
Art Direction
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Website's Design System
I helped establish a basic design system and a simple UI + Campaign Iconography kit for the website.
