About

MAISON de SABRÉ embodies the art of personalised leather goods with a timeless spirit. Launched in 2017, MAISON de SABRÉ translates self identity into a personalised creative outlet.

I joined the MAISON de SABRÉ team as an intern in my final year of university. In my day-to-day, I act as a touchpoint for every other department in the company, be it Creative, Marketing, or Operations, and translate their immediate business objectives into functional specifications for our web team, which consists of a Senior Product Manager and a Developer. I have helped execute end-to-end brand campaign executions, and in my capacity, have engaged with both internal and external stakeholders to work on eCommerce related things such as SEO, Visual Design, UI and UX, and Logistics.

Responsibilities

Tools & Technologies

About

UI/UX Design

Product Management

eCommerce Brand Strategy

Conversion Rate Optimisation

SEO

Data Analytics

Shopify Plus

Adobe XD, Figma, Illustator

Trello, Jira

Google Suite

Google Analytics

Hotjar

Timeline: July 2020 - Present

Location: Gold Coast, Queensland and Sydney, New South Wales

Global Campaign Launches

Collaborating with the Art Director, Marketing Manager, and the Development team, I helped launch the web component of multiple global-scale campaigns.

Campaign and Brand Strategy

Web Experience Design

Art Direction